BRANDING + PACKAGING + WEB DESIGN

PACKAGING

Through packaging, we create a unique personality for your brand with custom compelling packaging that attracts attention and drives sales.

Packaging Design is a mixture of art and science. The design should present all the details to inform the customers about the technical information and the benefits of purchasing the brand, show the ingredients clearly and inform about misusing. At the same time, it communicates the artistic elements to get the best first impression.

Our agency’s approach is to tell your company’s brand story through packaging. Our team of experienced graphic designers combines creative thinking with strategic knowledge of production and that ensures all necessary elements are placed appropriately to create a stunning design. We are able to quickly understand your brand vision and translate it into a beautiful design which captivates the look. We take all the decisions regarding papers, finishes, handle materials, colors that come together to bring your products to life. We ensure that you will maximize your packaging investment by creating an advanced customer experience.

THE PROCESS

1. First interaction

The first contact with our customers, is either at our office, either by phone or online (email. skype, viber, etc.). This first contact, is an urgent need for us, as we are looking forward to meet the man behind the idea. We collect information about the philosophy of the business, which we then use in the best possible way. We help the customer define the corporate identity of his product.

2. Costing

Having received the customer’s guidelines, we proceed with the estimating of the cost and the completion time of the project. We expound on the topic and make sure that the cost benefits both sides. The analytical assessment of the project, is sent by email and takes the form of a cooperation agreement, where all the terms and steps of the cooperation, are described.

3. Briefing

After the acceptance of the offer, we proceed to the stage where the project is being analyzed. We emphasize on the detail and shape solutions according to the needs of the company, having as a parameter the existing market competition. We analyze and examine all the aspects of the project, adducing the best possible solution for our customers. If the customer has not already decided on the naming of his product, and upon request, we covenant to suggest ideas about the product’s name.

4. Design

Having optimized the data so far and always in accordance with the costumer’s requirements, we give form to the idea. Our goal is to develop a product or a service strategy, in order to create an innovative product packaging. Consequently, having conducted a thorough competition investigation, we move on to the package design and the product promotion. We create the package that meets all the requirements to stand out on the shelf and make the consumer want to buy the product. The visual and digital imprinting of the idea, is something that we take very seriously. We begin with the drafts that are originally designed on paper and then transferred to the computer, and continue by giving solutions that do not assemble to something else or follow any trend of the time as we want to be timeless, authentic and always up to date.

5. Presentation

Based on the elements we have chosen together with the customer (packaging design brief), we present our suggestions, which could highlight the customer’s product in the best possible way. The most common applications are: product labels, packaging bag, packing box, wrapping paper, packaging bottle and various other applications, depending on the product.

6. Delivery

Once the presentation of the proposals has been completed, we provide the client with the time needed to come up with one of the solutions we have listed, or to request any modifications to the plans so that they are tailored to his own product and so that he is satisfied to the fullest. Having as a point or reference the suggestions that may arise, we adapt the plans accordingly, in order to achieve the optimal result for him.
Upon completion of the design and if the customer wishes, we take full care of the printing process of the packaging products.