What is SEO? All you need to know!
- What is SEO
- What does SEO include
- Businesses and the need of SEO techniques
- Google SEO
- Some interesting SEO statistics
What is SEO?
Do you ever ask yourself how your website will end up in the first results of Google SERP (search engine results page) or how will the organic sales of your products or services increase?
The answer to all these questions is: SEO or Search Engine Optimization. But what is really SEO? It is the set of actions that helps the ranking of a website or an eshop to gain an optimal position in Google SERP and increase its visibility, clicks and users.
When we refer to digital marketing and more specifically to SEO marketing, we need to remember that goal of every marketer is to establish the customer’s brand as the No1 solution, in terms of each industry.
What does SEO include?
SEO implementation includes techniques that are divided in two categories. On-page SEO and off-page SEO.
With on-page SEO we optimize each web page in order to be more friendly for search engines. It is about code level interventions (semantic elements, schema, structure, accessibility, etc.) and content (speed, urls, images, text, headings, etc.)
Off-page SEO concerns all the actions we take in order to promote the website and increase the website’s traffic. Such actions are social media marketing, link building, guest blogging, etc.
Businesses and the need of SEO techniques
In the last two years, the need of SEO has increased more than ever. As the consumers turned even more to the internet, even the most traditional business realized it needed to speed up the transition to digital sales.
Whichever is the industry that a business operates, the need of recognition and maintenance of a strong brand with noticeable presence in the internet, makes the application of techniques SEO imperative.
In order to compete on the internet, businesses need to focus on website optimization and therefore to make the necessary changes and actions.
That’s where SEO and its techniques come in. Decorating the website’s content with the right keywords, labels, titles, links and images, we can chart a clear path that can lead our target customers directly to us. Think about it as a road network with clear signs. With the right signage, it is much easier to find your final destination.
Google still is the king of web search industry and has the biggest market share percentage. That, gives us a really clear message. We need to optimize our content for Google ranking algorithms, if we want the target audience to find us.
In the year 2021, more than 70% of worldwide searches by PC took place in Google. Of this percentage more than 25% of users clicked on the first result (landing page of a website) of Google SERP. As a result, the #1 page that appeared in a query to Google had an average CTR of 28,5%.
Some interesting SEO statistics
- There are about 3,5 billions Google searches every day. (Internet Live Stats)
- 39% of buyers get affected by a relevant search. (Think With Google)
- #1 organic result to a search query has an average CTR of 31,7%. (Backlinko)
- 92,96% of global traffic comes from Google Search, Google Images and Google Maps. (Sparktoro)
- 0,78% of Google searchers clicks on the second result page. (Backlinko)
- 53,3% of overall websites’ traffic comes from organic searches.
- 90,63% of all pages, doesn’t receive any organic traffic from Google. (Ahref)
Achieving a good SEO plan requires special knowledge and skills. However, it is obvious that if a company wants to have a strong presence on the internet, SEO is one of the most important tools to achieve its goals and increase brand awareness, organic traffic, good visitor experience, conversions, etc.