So(s)cial media – What is the use of social media?
- Social Media presence
- Benefits of social media
- Users on Facebook & Instagram
- Why your business needs social media
Social media presence
The presence of a business on social media is now considered mandatory and can be extremely effective. Social media is evolving rapidly and most companies have realized the necessity of their presence, using channels such as Facebook or Instagram for their promotion and advertising.
Being an active business on social media is an integral part of an integrated online strategy, a model of interactive communication that guarantees the creation of long-lasting and strong bonds with customers.
Benefits of social media
Some of the benefits of social media for businesses:
- It communicates more productively – qualitatively, with potential customers and brings them one step closer to the coveted market.
- The business automatically becomes more accessible, since the physical presence of the customer is not needed for any questions and in general to communicate with her.
- The business “listens” to what the potential customers of the sector are discussing and adjusts its advertising plans accordingly (giveaways, offers, etc.).
- It acquires a more customer-centric philosophy, as a brand, creating a new environment with loyal customers.
- It opens a two-way communication channel with its audience, developing a meaningful interactive relationship.
- It creates or enhances its brand awareness.
Social media users
The increase of Facebook & Instagram users in Greece is great. From March 2020 to March 2021, the increase shown on Facebook amounts to 1.392,000 users and correspondingly on Instagram to 1.023,000.
In March 2020, Facebook users totaled 6,168,000, while Instagram users totaled 3,386,000.
More specifically:
7.560,000 Facebook users – representing 68.4% of the total population.
The majority of them were men: 50.7%.
People aged 25-34 were the largest group of users (1.820,000).
The highest gap between men and women occurs in people aged 25-34, where men lead by 100.000.
4.409,000 Instagram users – represent 39.9% of its total population.
The majority were women: 52.3%.
People aged 25-34 were the largest group of users (1.280,000).
The highest gap between men and women occurs in people aged 35-44, where women lead by 100.000.
Check out some more interesting social media statistics in our “Social Media Advertising” article here.
Why does your business need social media management?
Why should you also get active on social media?
Consumers spend a lot of time on social media every day. They share content, exchange photos and take part in giveaways. Your customers are online and if you reach them with the right strategy and original content, they will not only listen to your message but are very likely to spread it.
> It’s time to become their first choice!
Correct and efficient social media management needs a strategic marketing plan, content production, graphic design, scheduling, results control and of course consistency.
Entrust social media management to our team and increase your fans and sales.
