Implementation
Eliros
The ELIROS company, based in Athens, holds a leading role in the field of linen. It equips more than 1800 hotels throughout Greece and abroad with linens & amenities.
Visual depiction
Our agency undertook the designing of the logo for the linen manufacturing and trading company, emphasizing on the raw material, cotton.
We created the company’s identity in terms of visual communication and marketing, focusing on the unique products that ELIROS provides. We carried out a smooth rebranding for the company. The inspiration for the icon was the cotton flower itself, which existed before, but in a more minimal and modern version.
On the basis of this, we proceeded with the design of the accompanying forms: business card, letterhead, product catalog, price list, folder, etc.
The color palette we chose is based on the earthy shades of green and beige, as a sign of naturalness and purity. Green indicates health, freshness and peace, while beige exudes familiarity and warmth (a main feeling that comes from hospitality – accommodation).
Then, we undertook the design of the website for the linen trading company based on user friendliness / usability.
The outcome is a fully dynamic website, friendly to Google, with high aesthetics, easy management and excellent adaptation to all devices (responsiveness).
The main goal was to optimize/increase conversions, which is why CTA buttons were used throughout the linen site, urging users to take action.
The new website eliros-quality.gr is fully harmonized with the new corporate identity of ELIROS. It expresses the company’s philosophy and creates the feeling of trust and reliability, enabling cooperation/buying, which was the goal.
