“Insane Gelato” on Kalamia beach in Corinth, is the ultimate expression of ‘sin’. With fresh gelato and sweets that are impossible to resist, it is a summer oasis of pleasure in the city.
The inspiration for the logo was the gelato itself, which we depicted in soft pastel shades. The creamy neutral colors used to design the corporate identity exude a childlike innocence and nostalgia. The black background used in the packaging design, gives a contrast to the overall result, yet retaining the playfulness.