The KS Project Architectural firm
Implementation
The KS Project
Rebranding for an architectural firm → From KS Architecture + Partners to The KS Project. KS (Konstantina Syngkiridi) is a ‘project’ that revolves around architecture and design (interior/exterior). It represents a fresh approach to executing architectural projects.
Maintaining offices in Athens and Mykonos, the architect-engineer, along with the entire team of The KS Project, creates unique works that reflect their clients’ visions.
Visual depiction
As part of the brand upgrade, as it was natural, we redesigned the logo and corporate identity for the architect. The incorporation of the floor plan into the logo, visually represents the commitment of The KS Project team to transform creative thoughts into beautifully designed constructions.
Just as a floor plan is the first step in creating a building, the logo represents the initial significant action towards establishing a new architectural identity.
In the overall branding for the design office, we’ve retained the grayscale tones and black-and-white elements, adopting a more minimal and modern style.
The square shape that surrounds the brand name signifies hard work, diligence, orderliness and persistence, values that govern the architectural firm.
The gray color symbolizes balance, responsibility and practicality. White represents purity, while black adds an element of mystery and sophistication. Together, they exude reliability, prestige, and prestige.
