Packaging Design

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Through packaging design, we create a unique personality for your brand with custom compelling packaging that attracts attention and drives sales.

Packaging Design is a mixture of art and science. The design should present all the details to inform the customers about the technical information and the benefits of purchasing the brand, show the ingredients clearly and inform about misusing. At the same time, it communicates the artistic elements to get the best first impression.

Package – Storytelling

Our agency’s approach is to tell your company’s brand story through packaging. Our team of experienced graphic designers combines creative thinking with strategic knowledge of production and that ensures all necessary elements are placed appropriately to create a stunning design. We are able to quickly understand your brand vision and translate it into a beautiful design which captivates the look. We take all the decisions regarding papers, finishes, handle materials, colors that come together to bring your products to life. We ensure that you will maximize your packaging investment by creating an advanced customer experience.

The methodology

Steps of effective organization.
1.

CONTACT/INTERACTION

The first contact with the customer is made by phone, online or at our headquarters. Through a personalized questionnaire, we record the goals and needs of the client, examine the schedule and explore the possibility of cooperation.

2.

OFFER/ASSIGNMENT

After our communication, we send a custom offer and cooperation agreement, which describes the project specifications, schedule and terms of cooperation. The project is assigned after the deposit is made.

3.

BRIEFING

Through a specially designed questionnaire (brief), the customer lists his wishes and shares with us designs that interest him. We exchange images and files (mood board) so that he can visualize his reasoning.

4.

DESIGN

Utilizing the data, we begin to shape the idea. Our goal is to create unique designs that strengthen the brand and its overall image. We design personalized, timeless, authentic and always up-to-date proposals.

5.

PRESENTATION

Based on the data we have chosen along with the customer (design brief), we present our proposals, which upgrade the image, services or products of the company. We suggest applications (mockups) for the customer to understand how the plans we have implemented are captured.

6.

DELIVERY

After the presentation of the proposals and any changes-corrections by the customer, the delivery plans are finalized. The completion of the project always finds both the client and our team feeling proud and smiling.

Frequently Asked Questions

Solve all your questions

Why is packaging design important to the product?

The packaging, in terms of usability, covers various commercial requirements. The beautiful packaging highlights the company’s product and brand. The design of the packaging is extremely important, as it is the most effective marketing tool.

The image of the product is the one that attracts the consumer to make his purchase and in combination with its quality, makes him trust it again.

Is it worth investing in packaging design and incurring additional costs?

First of all, this is an investment that will add value to your product.With your new packaging, you yourself will also feel that you have a unique product in your hands, both terms of quality and design, which will motivate you to dynamically promote it in new markets. A quality product, with a special packaging and the right marketing strategy will definitely yield maximum sales.

What kind of packaging does your agency design the most?

The majority of our customers are medium, small and individual companies in Greece and abroad.

We cooperate mainly with companies from the agricultural sector (oil, honey, wine, legumes, organic products, etc.) and the commercial sector (clothing, cafe, pastry shops, handmade products, etc.). We though approach with the same professionalism, every new design project from any industry.

Do you collect the information that will be written on the package?

We both take responsibility on the collection of the necessary data. At first you provide us with the necessary data and we then make sure that all the information is clearly stated, in a way that makes the consumer want to buy your product.

We will give emphasis on every detail and we will take care of the editorial, spelling and linguistic part of the label.

How long does it take for my project to be completed?

The maximum expected time for your project presentation is up to 4 weeks, as long as you are fully prepared with the organizing of the material and promptly available for communication.

After the presentation of the plans and the necessary corrections, within 1 week, you will have received the final plans. We make sure that we are always on time, consistent with our obligations, in order to ensure a great cooperation.

In case the final outcome does not fully satisfy me, what do we do?

With the right brief, the communication and the questionnaire that you complete before the design, we fully understand your style and preferences. So the margin of deviation is very small.

But even if any deviation occurs, we will work together to get the result that will satisfy you completely.

To whom do the work rights belong to?

Once your project is delivered and repaid, you are automatically given all rights to use it. What we create is personalized for you, expresses your business and can only give real value to you.

Does your agency undertake the final printing of the package?

Our agency only undertakes the designing of the packaging of the product. However, we work with reputable and reliable partners, whom we can recommend to print a quality package.

If you want, of course we can take full care of the printing process instead of you.

My business operates in a different city. Will a smooth cooperation be possible between us?

Of course, we can work together, as well as we could have worked while being in the same city.

We successfully undertake projects for companies both in Greece and abroad. Besides, 90% of the communication with our customers is conducted via email, phone, Skype or Viber.

How do we start our collaboration?

If you are really interested in proceeding with your work, then contact us today, in whatever way is convenient for you.

We, then, will ensure that the necessary material needed for your project, will be collected. Soon after, with a specific methodology, we start designing and implementing your work and on the basis of it, we build a long-lasting collaboration between us.

Ready for the next step?

Collaboration inquiry!

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