Through packaging, we create a unique personality for your brand with custom compelling packaging that attracts attention and drives sales.

Packaging Design is a mixture of art and science. The design should present all the details to inform the customers about the technical information and the benefits of purchasing the brand, show the ingredients clearly and inform about misusing. At the same time, it communicates the artistic elements to get the best first impression.

Our agency’s approach is to tell your company’s brand story through packaging. Our team of experienced graphic designers combines creative thinking with strategic knowledge of production and that ensures all necessary elements are placed appropriately to create a stunning design. We are able to quickly understand your brand vision and translate it into a beautiful design which captivates the look. We take all the decisions regarding papers, finishes, handle materials, colors that come together to bring your products to life. We ensure that you will maximize your packaging investment by creating an advanced customer experience.

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The methodology

First interaction

1.

The first contact with our customers, is either at our office, either by phone or online (email. skype, viber, etc.).

This first contact, is an urgent need for us, as we are looking forward to meet the man behind the idea.

We collect information about the philosophy of the business, which we then use in the best possible way. We help the customer define the corporate identity of his product.

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Costing

2.

Having received the customer’s guidelines, we proceed with the estimating of the cost and the completion time of the project.

We expound on the topic and make sure that the cost benefits both sides.

The analytical assessment of the project, is sent by email and takes the form of a cooperation agreement, where all the terms and steps of the cooperation, are described.

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Briefing

3.

After the acceptance of the offer, we proceed to the stage where the project is being analyzed.

We emphasize on the detail and shape solutions according to the needs of the company, having as a parameter the existing market competition. We analyze and examine all the aspects of the project, adducing the best possible solution for our customers.

If the customer has not already decided on the naming of his product, and upon request, we covenant to suggest ideas about the product’s name.

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Design

4.

Having optimized the data so far and always in accordance with the costumer’s requirements, we give form to the idea. Our goal is to develop a product or a service strategy, in order to create an innovative product packaging.

Consequently, having conducted a thorough competition investigation, we move on to the package design and the product promotion. We create the package that meets all the requirements to stand out on the shelf and make the consumer want to buy the product.

The visual and digital imprinting of the idea, is something that we take very seriously. We begin with the drafts that are originally designed on paper and then transferred to the computer, and continue by giving solutions that do not assemble to something else or follow any trend of the time as we want to be timeless, authentic and always up to date.

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Presentation

5.

Based on the elements we have chosen together with the customer (packaging design brief), we present our suggestions, which could highlight the customer’s product in the best possible way.

The most common applications are: product labels, packaging bag, packing box, wrapping paper, packaging bottle and various other applications, depending on the product.

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Delivery

6.

Once the presentation of the proposals has been completed, we provide the client with the time needed to come up with one of the solutions we have listed, or to request any modifications to the plans so that they are tailored to his own product and so that he is satisfied to the fullest.

Having as a point or reference the suggestions that may arise, we adapt the plans accordingly, in order to achieve the optimal result for him.

Upon completion of the design and if the customer wishes, we take full care of the printing process of the packaging products.

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Frequently Asked Questions

Why is packaging design important to the product?

The packaging, in terms of usability, covers various commercial requirements. The beautiful packaging highlights the company’s product and brand. The design of the packaging is extremely important, as it is the most effective marketing tool.

The image of the product is the one that attracts the consumer to make his purchase and in combination with its quality, makes him trust it again.

Is it worth investing in packaging design and incurring additional costs?

First of all, this is an investment that will add value to your product.With your new packaging, you yourself will also feel that you have a unique product in your hands, both terms of quality and design, which will motivate you to dynamically promote it in new markets. A quality product, with a special packaging and the right marketing strategy will definitely yield maximum sales.

What kind of packaging does your agency design the most?

The majority of our customers are medium, small and individual companies in Greece and abroad.

We cooperate mainly with companies from the agricultural sector (oil, honey, wine, legumes, organic products, etc.) and the commercial sector (clothing, cafe, pastry shops, handmade products, etc.). We though approach with the same professionalism, every new design project from any industry.

Do you collect the information that will be written on the package?

We both take responsibility on the collection of the necessary data. At first you provide us with the necessary data and we then make sure that all the information is clearly stated, in a way that makes the consumer want to buy your product.

We will give emphasis on every detail and we will take care of the editorial, spelling and linguistic part of the label.

How long does it take for my project to be completed?

The maximum expected time for your project presentation is up to 4 weeks, as long as you are fully prepared with the organizing of the material and promptly available for communication.

After the presentation of the plans and the necessary corrections, within 1 week, you will have received the final plans. We make sure that we are always on time, consistent with our obligations, in order to ensure a great cooperation.

In case the final outcome does not fully satisfy me, what do we do?

With the right brief, the communication and the questionnaire that you complete before the design, we fully understand your style and preferences. So the margin of deviation is very small.

But even if any deviation occurs, we will work together to get the result that will satisfy you completely.

To whom do the work rights belong to?

Once your project is delivered and repaid, you are automatically given all rights to use it. What we create is personalized for you, expresses your business and can only give real value to you.

Does your agency undertake the final printing of the package?

Our agency only undertakes the designing of the packaging of the product. However, we work with reputable and reliable partners, whom we can recommend to print a quality package.

If you want, of course we can take full care of the printing process instead of you.

My business operates in a different city. Will a smooth cooperation be possible between us?

Of course, we can work together, as well as we could have worked while being in the same city.

We successfully undertake projects for companies both in Greece and abroad. Besides, 90% of the communication with our customers is conducted via email, phone, Skype or Viber.

How do we start our collaboration?

If you are really interested in proceeding with your work, then contact us today, in whatever way is convenient for you.

We, then, will ensure that the necessary material needed for your project, will be collected. Soon after, with a specific methodology, we start designing and implementing your work and on the basis of it, we build a long-lasting collaboration between us.

Looking

for a reliable partner?
σχεδιασμός συσκευασίας προϊόντων ελιάς

Spartan Farmers
Organic olive products

Εταιρική ταυτότητα κέντρο αισθητικής

Anna Liamo
Beauty Center

Συσκευασία για χρώματα

Intechrom
Paint industry

Earini Melissa

Earini Melissa
Honey

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DESIGNOUS | Creative Agency