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Eshop Development and business growth

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Digital Marketing – The present & future...

Contents

  1. E-commerce & businesses
  2. Which are the basic steps for eshop development?
  3. Are you ready to expand your business into the digital world?
  4. Some interesting eshop statistics

E-commerce & businesses

Nowadays, the e-commerce industry is exploding. An online store can operate as an individual business or as a supporting tool to a physical store.

E-shopping used to be a convenience and a luxury. Now, it is a necessity!

Having an e-commerce store sounds like a lucrative business on many levels. On the one hand you is easy to manage and on the other hand is a digital platform that will reach many different people, in different lengths and widths.

Global Retail Ecommerce Sales
Global Retail E-commerce Sales

“Online store sales are expected to grow by 385% this decade.”

It’s easy to get excited by the latest e-commerce trends, but if you don’t know the basics of eshop development, you will be knocking on a profit wall.

An emerging e-commerce business requires insight, market knowledge, a solid business plan and careful research into products and business models.

You need to be familiar with all types of business models before you start building an online store. The main types of e-commerce that are currently thriving are:

  • B2B: Business to business
  • B2C: Business to customers
  • C2C: Customers to customers
  • B2G: Business to Government or Public Organizations

Which are the basic steps for eshop development?

For any modern business, creating a successful eshop is a relatively low cost investment, compared to the financial benefits of its operation.

  • To begin with, research is the first crucial step. Do not operate with intuition. Eshop development is an investment. There is not a single business structure that works for everyone. Before deciding what to offer online, you need to understand the various business models available.
  • The next step is E-commerce Niche Research. If you do not have a huge budget, you can not be the next Amazon. You need to specialize in running a profitable e-commerce store. Choosing your niche is the most important step in starting your own online business. Start this process by identifying successful companies that are already working in this field. Make sure your business is competitive – the lack of competition usually means there is no market.
  • Then, validate the target market. You can not expect others to buy your product if you do not know who you are selling to. – Who are you? What does your online store represent? Who are your ideal customers?
  • Another very important step for your eshop is to register your e-commerce business and your brand. If you want to start a successful business, you need a brand that is connected to your personality. Defining your personality makes it easy to build an e-commerce brand.
  • Once the above is implemented, you are ready to complete the business plan and construction of your eshop. By now you should have a good idea of ​​what your business will look like. You have your target market, product position and brand.

Now is a good time to put your business plan on paper in order to determine your start-up budget, financial needs and monthly expenses.

Are you ready to expand your business into the digital world?

With so many successful e-commerce businesses, it’s time to think seriously about starting your own. You could sell anything online! E-commerce seems to become entrenched in the daily lives of consumers and even exploded with the COVID-19 pandemic.

Specifically, this year, global mobile users are expected to exceed 7 billion. The global growth of e-commerce is driven by consumers using their mobile devices – smartphones and tablets – to buy services and goods.

E Shop Statistics
Forecast of mobile commerce market size

Some interesting eshop statistics

  • In 2020 there was a +47% growth rate in our country (concerns the value of online shopping by Greek consumers in Greek and international eshops).
  • E-commerce has increased sixfold in volume over the previous year (data from 4,451 eshops at Skroutz & 2,116 eshops at BestPrice).
  • skroutz.gr is the most visited e-commerce & shopping site in Greece for August 2021. Second in line is bestprice.gr.
  • It is estimated that the sales volume of e-commerce in our country in 2021, will increase by 70% compared to 2020.

In conclusion, we are talking about a huge potential market, in which the competition is so big, where a mediocre online store creation has no luck. Building an eshop is an investment that can bring serious revenue to your business, only if you take it seriously.

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