BRANDING

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Brand strategy
Logo & Identity
Messaging & Positioning
Brand architecture
Brand style guide

Branding is about creating the personality and face of your company, product or service. What we do is, is to form the suitable character, a brand with distinctive and memorable visual characteristics that make an impact on your audience.

Our approach is a combination of strategy, design exploration, and imagination. We create beautiful visual identities that will make a lasting impression on your audience. We create professional logo designs and corporate identities that are customized to your brand’s culture, core values & needs To do so, we make good use of a broad spectrum of skills and disciplines to build the complete brand. We pay attention to every single detail such as strategy, positioning, and differentiation, to more tangible elements such as color palette, typography, graphics, photography, illustration, and design. Combined, these cues play a critical role in building an unforgettable brand, not just another new name, logo or visual identity.

We believe that creating effective brand identities means building meaningful relationships and delivering a clear and consistent message. Our design team will work closely with you to identify your unique offering to the market and communicate this through inspired design.

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The methodology

First interaction

1.

The first contact with our customers, is either at our office, either by phone or online (email. skype, viber, etc.).

This first contact, is an urgent need for us, as we are looking forward to meet the man behind the idea. We collect information about the philosophy of the business, which we then use in the best possible way.

We help the customer define the identity of his work or his product.

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Costing

2.

Having received the customer’s guidelines, we proceed with the estimating of the cost and the completion time of the project.

We expound on the topic and make sure that the cost benefits both sides.

The analytical assessment of the project, is sent by email and takes the form of a cooperation agreement, where all the terms and steps of the cooperation, are described.

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Briefing

3.

After the acceptance of the offer, we proceed to the stage where the project is being analyzed.

We emphasize on the detail and shape solutions according to the needs of the company, having as a parameter the existing market competition. We analyze and examine all the aspects of the project, adducing the best possible solution for our customers.

If the customer has not already decided on the naming, and upon request, we covenant to suggest ideas about the brand.

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Design

4.

Having optimized the data so far and always in accordance with the costumer’s requirements, we give form to the idea. Our goal is to develop a product or a service strategy, in order to create an innovative corporate identity and empower the brand.

The visual and digital imprinting of the idea, is something that we take very seriously.

We begin with the drafts that are originally designed on paper and then transferred to the computer, and continue by giving solutions that do not assemble to something else or follow any trend of the time as we want to be timeless, authentic and always up to date.

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Presentation

5.

Based on the elements we have chosen together with the customers (design brief), we present our suggestions, which could highlight the image of his business.

We recommend relevant or indicative applications to the company’s new corporate identity, so that the customer fully understands the applications of the projects we have implemented for his business.

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Delivery

6.

Once the presentation of the proposals has been completed, we provide the client with the time needed to come up with one of the solutions we have listed, or to request any modifications to the plans so that they are tailored to his business needs.

Having as a point or reference the suggestions that may arise, we adapt the plans accordingly, in order to achieve the optimal result for him.

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Frequently Asked Questions

What is brand and why is it so important to my business?

Your trade name and brand are the way the customer understands your business. Your brand is the keystone of your business marketing strategy and avails as a guide to understanding the purpose of your business goals and diversifies you in the market.

An integrated corporate identity is the one that will provide the necessary potential to your business and create long-lasting relationships of trust with your customers.

What are the benefits of branding?

According to Steve Forbes, “Your brand is the only and the most important investment you can make for your business.

“Branding, creates a complete and accessible corporate identity that your audience can understand and identify.

In addition, it contributes to the creation of a loyal customer base (loyal customers) and consequently on the brand awareness of your business and on the increase in sales.

Should I choose a logo design or a complete corporate identity design?

The logo is an individual element of corporate identity and plays an important role as it is the visualized presentation of your business.

In case you are looking for a more complete image, then you need to choose corporate identity design that covers the entire range of communication design of your brand with all applications.

Why is it worth inventing in corporate identity design?

Visual communication is a science. Creating a corporate identity is very important for any business. It is an investment that gives added value to a business.

With your new professional image, you will feel that you have a special brand, which will motivate you to dynamically promote it in new markets.

With what kind of businesses does your office work with?

The majority of our customers are medium, small and individual companies both in Greece and abroad.

Commercial businesses, startups, tech companies and catering companies are some of the industries we work with. But we can approach with the same professionalism, every new design project from any industry.

What more does your agency provide than other agencies?

At Designous, we truly respect your vision and the values of your business. Our aim is to convey your philosophy into a useful communication message, of unparalleled design. We work methodically, organizationally and with absolute consistency in the delivery times of each project. We are by your side during the implementation phase of the project but also after its completion. We want our collaboration to be long lasting and we do our best so that you are completely satisfied.

How long does it take for my project to be completed?

The maximum expected time for your project presentation is up to 4 weeks, as long as you are fully prepared with the organizing of the material and promptly available for communication.

After the presentation of the plans and the necessary corrections, within 1 week, you will have received the final plans. We make sure that we are always on time, consistent with our obligations, in order to ensure a great cooperation.

In case the final outcome does not fully satisfy me, what do we do?

With the right brief, the communication and the questionnaire that you complete before the design, we fully understand your style and preferences.

So the margin of deviation is very small. But even if any deviation occurs, we will work together to get the result that will satisfy you completely.

To whom do the work rights belong to?

Once your project is delivered and paid, you are automatically given all rights to use it.

What we create is personalized for you, expresses your business and can only give real value to you.

Can your office take on the printing of the corporate identity?

Of course, after the design, if necessary, we can take full care of the printing process.

Our agency cooperates with reliable and experienced printers for any type of printing on quality and special papers, with unique printing techniques and with consistency in delivery times.

My business operates in a different city. Will a smooth cooperation be possible between us?

Of course, we can work together, as well as we could have worked while being in the same city.

We successfully undertake projects for companies both in Greece and abroad. Besides, 90% of the communication with our customers is conducted via email, phone, Skype or Viber.

How do we start our collaboration?

If you are really interested in proceeding with your work, then contact us today, in whatever way is convenient for you. We, then, will ensure that the necessary material needed for your project, will be collected.

Soon after, with a specific methodology, we start designing and implementing your work and on the basis of it, we build a long-lasting collaboration between us.

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